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The Jefa in Training Circle

If you've ever wanted to be surrounded by a community of like-minded Latina changemakers to help you take your business to the next level - now's your chance to grow through a combination of monthly 1 on 1 time with your new business strategist, workshops, masterminds, and more - all alongside a group of diverse creative entrepreneurs and small business founders.

The next cohort begins program April 24th. Applications will be reviewed on an ongoing basis and until all spots are full.

Ashley’s Jefa in Training book alongside her membership program has impacted my soul as it’s given me permission to dream bigger. With her expert guidance she’s helped me unlock untapped potential and empowered me to embrace my calling. Her unique strategic approach draws out the necessary information from within me and skillfully uncovers my business aspirations, challenges, and goals. Together she helps me build a plan with detailed actionable steps to reach my business objectives. If I get lost in the process she prompts deeper reflection and helps me articulate the challenges to then reframe them. Alongside her 1 on 1 mentorship, The Jefa in Training Circle is a welcoming community of supportive women that has provided me with deep connections/friendships with other entrepreneurs like myself. Latina representation was key in believing I too could follow my passion to make my entrepreneurial dreams come true.
— Ursula Rodriguez, Artist + DIY Craft Workshop Guide

More about The Jefa in Training Circle

Who We Are

The Jefa in Training Circle is a membership community for Latina entrepreneurs in their idea and growth phase who are focused on:

  • creating a sustainable business roadmap

  • building brand awareness

  • diversifying revenue streams

  • defining their long-term vision

  • increasing customer acquisition and retention

  • developing partnerships

  • establishing thought leadership in their industry 

Our members are both service and product based business founders who are multi-hyphenates, which means they often have several different parts to their business (they are speakers, writers, course creators, but also consultants, agency owners, podcasters, publicists, mental health providers, apparel brand founders, authors etc.).

What to expect as a member of the Jefa in Training Circle: 

  • Monthly office hours (Usually between 10AM to 4PM PST) to help you identify and work through business blindspots, build your roadmap, strategize launches + more. 

  • Monthly interactive workshops on pricing strategy, pitching for media, building a partnership ecosystem, community marketing as a sales strategy, book writing/publishing, diversifying revenue streams, starting your speaking career + more. 

  • Ongoing business development exercises (ex: “share your pitch for feedback”, sales funnel revamp challenges + more) workshopped on Circle with Ashley and your new group of thought partners. 

  • Discounts on additional strategy sessions, retreats, courses + more.

What Las Jefas Are Saying

Dr. Esther Zeledon, high acheiver coach + author of Creating Your Limitless Life

Kayla Rodriguez, Life Coach + Wellness Thought Leader

A couple of months ago I found myself trying to gain clarity about my business. I was at a cross-road trying to figure out if I should serve my purpose or serve my skill-set. I needed clarity and inspiration, I had a lot of ideas and a lot of different directions I could choose from but somehow after reading every blog post and online resource about how to define my business, I was always left back at the beginning: what should I do!?! Enter Jefa in Training... It only took a couple of pages to see how different and actionable Jefa in Training was, and that is the secret sauce IT IS ACTIONABLE! Then I joined the program because I craved more and that was the best decision I could have made this year. Ashley’s guidance, thought partnership, and continuous support have helped me grow my business at a pace that I didn’t think I had in me. The program keeps me accountable, Ashley cheers me on, and serves me with loving truth when is needed.
— Natasha Tous, Executive Coach + Founder of Eclat
Working with Ashley has allowed me to identify and name my business goals. Ashley has an excellent vision for growth and helps break down these ideas into actionable steps.
Ashley’s friendly approach supports me through her patience, compassion, and expertise. Our structured meetings hold me accountable and committed to my vision. I’ve appreciated the opportunity to connect and form friendships with other members of the Jefe in Training Circle. The office hours and mastermind workshops have been a great opportunity to learn and form a community of support and ideas. Being an entrepreneur can be a lonely journey, and having a community in the Jefa in Training Circle makes the journey enjoyable and absolutely achievable. I’m looking forward to more growth and opportunity!
— April Mayorga, Mental Health Expert + Therapist
Since joining the Jefa in Training Circle, I’ve experienced a transformative journey into entrepreneurship. The workshops, office hours, and community support have propelled me to take tangible steps toward launching my venture. With guidance from Ashley and other Jefas, I’ve found clarity, culminating in the exciting moment of selecting my business name. This accomplishment, however small it may seem, symbolizes a significant milestone on my path to success. I’m grateful for the encouragement and resources provided by this group, which have empowered me to turn my entrepreneurial dreams into reality. Everyone in the group has been exceptionally supportive, answering my questions—big and small. I’m confident that with continued support, I will navigate the challenges and seize the opportunities that lie ahead in my entrepreneurial journey.
— Jennifer Arnau, HR/DEI Consultant

The Membership Options

Join the Jefa in Training Circle with the CONECTAR MEMBERSHIP.

The CONECTAR membership is $49 a month and gives you access to connect with like-minded jefas through online discussion threads, monthly group office hours for business strategy via Zoom, workshops and discounts on additional strategy sessions, retreats + courses. This level does not come with 1 on 1 time with Ashley.

For Limited Time Only -

Ask About Sliding Scale Options

The CRECER MEMBERSHIP
$149 a month

15% off if paid in full

This tier includes the 1 on 1 office hours (monthly 25min check-ins) with Ashley as well as everything included in the CONECTAR tier.

This tier is for jefas who want to more consistent direction + accountability to GROW their businesses.

(A six month commitment is required.)

The VOLAR MEMBERSHIP
$449 a month

15% off if paid in full

Join Ashley’s signature 1 on 1 program, ALAS, where you get monthly 60-90min strategy sessions, unlimited brainstorming and development time through Email/Voxer and access to Ashley’s VIP industry network.

You’ll also get access to the Jefa in Training Circle + be invited to special VIP monthly mastermind events to inspire additional accountability, creativity + collaborations with other ALAS clients and industry thought leaders.

This is a special limited time offer, normally valued at $600 a month! If you’ve ever wanted to join ALAS, now’s the time! Learn more about ALAS here.

(A six month commitment is required.)

Join The Jefa in Training Circle
& Make Magic With Us.

Limited sliding scale payment options are now available. Please fill out the application to be considered for your spot. Email ashleykstoyanov@gmail.com with any questions.