BUSINESS STRATEGY

The Thought Partner
You’ve Been Looking For

Business Development Strategy Sessions + Team Training Available
Limited Availability for Q2 + Q3 2024

Whether you're a new entrepreneur or have been in business for awhile, I'm here to be the outside perspective you need to help you build and evaluate growth strategies, hold you accountable, and show you tools and processes to take your project to the next level.


With over ten years of expertise across community marketing, PR and business development roles at startups, corporate companies + growing my multi-revenue stream consultancy as well as helping hundreds of clients in the multicultural, tech, e-commerce, media, creative and small business industries, I’m happy to see how I can help you strategize to increase revenue + impact.

How I Work

I use a hybrid method of consulting, coaching + being a true thought partner to you, through one-off power strategy sessions, bi-monthly meetings or integrating myself on your team to help you execute the business development strategy we’ve built together.

In our sessions, the goal is to build a roadmap with actionable steps to help you reach your aspirational milestones for your business. Sometimes that means revisiting your foundation and going through a rebrand. Sometimes that means revamping your customer journey + sales funnel.

My Areas of Expertise

 

Some of the common challenges we tackle in our sessions are:

  • Homing in on your business idea

  • Solidifying your offerings and pricing

  • Establishing quarterly goals

  • Identifying and utilizing your unique selling proposition

  • Community/platform building and engagement

  • Sales/user growth and retention strategies

  • Creating a consistent communications + marketing plan

  • Diversifying revenue streams to include passive income, live events + more

  • Building and leveraging strategic partnerships

  • Developing your thought leadership through PR strategy, speaking engagements + more.

  • Tools to analyze your business and plan for a sustainable future

Book a 90 Min Strategy

If you’re looking to create a structured plan for the next quarter, launch a new product or service, go through a pivot or just want to see what it’s like to work with me - this is a great option for you.

We can use these sessions to do quarterly goal-setting, develop a sales and marketing strategy for a specific launch, identify and tackle the blind spots + challenges in your business.

You will leave this session with frameworks you can use to help you problem solve as well as solutions you can implement immediately.

90-min Sessions are $325.

Custom strategy session packages can be created for the client if more sessions are needed to brainstorm and execute action items.

   *A scheduling link + next steps will be provided after your purchase is confirmed (general booking time is 3 to 5 weeks out).

Book a VIP Day

Work with me for a day (6 hours) total to develop a full business development plan for your business, leaving you with actionable steps for you and your team for the next six months. 

We will cover everything from: 

  • An assessment of where your business is at now in terms of operations, sales, marketing, overall strategy. 

  • Build a roadmap of actionable steps for the next 6 months to reach your business goals. 

  • We will build out the following frameworks together: SWOT Analysis, Buyer Personas, Competitor Analysis, Customer Journey Map, Partnership Mapping. 

  • Build out an effective personal branding and thought leadership strategy (diving into content types, topic pillars) and defining your USP so you can show up online.

  • Solidify all offerings along with pricing and marketing strategy for each. 

VIP Days also come with a 60 min follow up call within 60 days of the VIP Day. 

Starting at $2000 for solopreneurs. Pricing for teams of 3+ will vary.

The PRO Package

Starts at $2500 per month

This is for you if you're looking for a longer term partnership in which I'm not just your consultant, but I'm also integrating myself as a member of your team.

Popular with startups + SMBS scaling quickly.

This agreement includes: 

  • Ongoing support which can be used towards: developing PR campaigns, outreach, strategy-building, research, hiring, etc. 

  • Unlimited email support

  • Exclusivity (I will not work with similar brands) 

This package requires at least a 3 month minimum commitment and starts at $2500 per month. Fill out the form to inquire about availability.

Author Development Sessions

Jefa in Training sold 2,500+ copies in the first month, was featured in outlets like Telemundo, MiTu, and I've acquired multi-thousand dollar speaking engagements due to the thought leadership I've developed as an author. 

I've officially started consulting rising authors to help them craft their proposals, pitch publishers and create a launch strategy that will not only get the word out about your book, but also establish you as a leader in your industry.

It takes more than just writing a book to be able to make a career out of being an author. If you’re interested in multiple book deals, speaking engagements and more - book a 60 min session.